K-pop band BTS premiered the music video for their new song, “Butter,” on Thursday, and in an hour, it had surpassed over 21 million views.
The new single from the seven-member band– which includes J-Hope, Suga, Jimin, V, Jungkook, RM and Jin –had more than 3.68 million concurrent viewers during its debut, surpassing their previously set record with last year’s, “Dynamite.”
The video for “Butter” began in black-and-white but soon turns to bright blues, pinks and oranges. At one point, the band’s members also line up and hold shots of themselves.
The band is scheduled to tour again this year as part of GMA’s 2021 Summer Concert series.
“Butter” is the group’s second English-language song after “Dynamite,” and the latter topped the Billboard Hot 100 chart as a South Korean group last year.
The group’s leadman, RM, co-wrote the lyrics for the single with various musicians, including Stephen Kirk and Rob Grimaldi.
“We always think about what people want to hear from us and about what we want to express,” RM said.
Jin said the Billboard Music Awards are very significant for the band. BTS is nominated for Top Song Sales Artist, Top Selling Song, Top Social Artist, and Top Duo/Group. Last year, the group was nominated for three categories and won the Top Social Artist award.
Since their debut in 2013, BTS has accumulated global recognition for its activism and self-produced music, which includes giving a speech at the UN and openly calling out anti-Asian racism. The group was nominated for prominent music awards like MTV Video Music Awards and Billboard Music Awards and topped the Billboard Hot 100 chart three times in 2020.
BTS will perform “Butter” for the very first time at the 2021 Billboard Music Awards on Saturday.