The reports are accurate: Pepsi Blue is coming back.
For the first time after 2004, the bright blue drink will be available for purchase in the United States, the corporation announced Thursday. Pepsi Blue will be distributed at stores nationwide from May 3, according to an email from Pepsi.
The berry-flavored drink, first released in 2002, will be sold in 20-ounce multi-packs and bottles while supplies last. It will be available for purchase “wherever that Pepsi products are sold,” the company said, calling the statement “a Throwback Thursday for ages.”
Pepsi said, “loving Pepsi Blue fans have been clamoring for the return of their favorite berry cola” for years.
“This early 2000’s cult classic that will turn your tongue blue is ultimately coming back with the decades-old hit song ‘Blue (Da Ba Dee),'” Todd Kaplan, Pepsi vice president of marketing, said in a statement to The New York Times. “We’re thrilled for fans to get their hands on this product, as it will only be obtainable in stores for a limited time as we go into summer.”
The corporation also tweeted about the soda’s expected return, which led fans to ask if another abandoned flavor, Crystal Pepsi, might come back.
In March, the company originated Pepsi Mango, its first new permanent flavored drink in five years.
Leading to Easter, Pepsi had a limited-edition Peeps-flavored cola; however, the marshmallow soda was only available via a contest.
