If you have enough money– and if Rolls-Royce executives like your idea — the British luxury carmaker will build you the car you always dreamed of.
Rolls-Royce now joins several other ultra-luxury carmakers, including Porsche and Bentley, that will work with a specified number of wealthy clients to build very expensive customized cars. (Rolls-Royce is owned by BMW, while the Volkswagen Group owns both Porsche and Bentley.)
Rolls-Royce revealed a new project called Rolls-Royce Coachbuild. This unit will work with individual customers to help build and design cars specifically for them.
Rolls Royce will work on just one of these cars every couple of years, the company’s executives said. While the luxury automaker would not say how much the cars will cost, it appears they will cost many millions of dollars.
“Rolls-Royce Coachbuild clients are personally and intimately involved at each step of the engineering and creative process,” said Rolls-Royce CEO Torsten Muller-Otvos.
Porsche calls ts custom car department Special Wish or “Sonderwunsch” in German. The unit, which had previously existed from Porsche’s early days up until the 1970s, has just currently been restarted. Now Porsche is offering to do custom models based on classic Porsches, like the 356 and early 911s.
Christian Heck, head of product management for the Porsche program, said, “Listening to our clients was always an innovation source for our firm.”
Last year, Bentley revealed the Bacalar, a completely roofless car, of which 14 will be made, at the cost of $2 million each. In unveiling that car, Bentley also declared its own return to “coachbuilding.”