Jaguar Land Rover’s Jaguar brand will be all-electric by 2025, the car manufacturer has told.
The company will launch electric models of its complete Jaguar and Land Rover line-up by 2030, it stated.
The corporation said it would keep all three of its three British plants open as part of its new strategy.
However, it has dismissed plans to build an electric version of its XJ luxury saloon model. The model was constructed at its Castle Bromwich plant.
Thierry Bolloré Chief executive said the Castle Bromwich plant would focus instead on “non-production” activities in the long term, without giving details.
The company proposes to invest about £2.5bn a year on new technology for its cars.
It will also spend on hydrogen fuel technology. Apart from operating through combustion, hydrogen burns to produce only water as a by-product.
Grant Shapps Transport Secretary said the decision was “a huge step for British car manufacturing”.
Carmakers are under pressure to meet stringent carbon emission demands in Europe and China. Also, Customer demands high-performance electric cars with a luxury or performance feel.
The UK plans to ban the sale of new petrol and diesel cars from 2030.
In November, Luxury car brand Bentley Motors, owned by Germany’s Volkswagen, said its range would be fully electric by 2030. Last month General Motors said it aimed to have a zero-emission line-up by 2035,
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