In a first for the auto industry, Mitsubishi will debut the all-new SUV on the Amazon Live platform. The products that are actually sold on the website are typically showcased on Amazon Live.
The Outlander won’t be offered for direct sale on Amazon.com, but the marketplace does have a research section with links to manufacturer portals. Sales of the outgoing Outlander were down approximately 30 percent in 2020.
Amazon also won’t be involved in delivering the vehicles, despite its humorous depiction of a gigantic box. Amazon Prime box in a driveway will be announced on Feb. 16, 6 p.m. EST event.
Amazon is getting into the car business itself, however, through investment in electric truck startup Rivian, which has been contracted to build 100,000 all-electric vans for Amazon. Rivian has started testing prototypes of the vans on delivery routes ahead of their official production roll-out later this year.
Founded by Iwasaki Yatarō in 1870, the Mitsubishi Group historically descended from the zaibatsu, a unified company that existed from 1870 to 1946. The company was disbanded during the occupation of Japan following World War II. The former constituents of the company continue to share the Mitsubishi brand and trademark.
The four main companies in the group are MUFG Bank (the largest bank in Japan), Mitsubishi Corporation (a general trading company), Electric, and Heavy Industries (both being diversified manufacturing companies).