Ad agencies are having a tough time in deciding the theme for their clients. If here had to be a Super bowl conducted at this time with the right tone, the creators would have to be precautious while moving forward with it because the advertisement would have to hit the precise sentiments. Instead of being too much about the tough times driven by the Covid pandemic, the advertisements will have to strike a balance without being too glib regarding the pandemic.
Currently, the ad agencies are facing the additional challenge of filming their advertisements while maintaining the restrictions imposed by the government for curbing the spread of Covid-19. Some of the advertisements were made in front of a green screen while most fell flat tonally. In general, commercials had a weak presentation this year because of the overdependence on lifeless cameos of celebrities.
While going through many advertisements, it was found that there were some laughable spots and some that welled up tears in the viewer’s eyes. Among them, it was noticed that the pandemic was referred to in almost every advertisement. It was represented next to the fans made of cardboard cutout in the stands. Also, it was shown in between the halftime shows where the dancers wear masks like doctors.
Some advertisements loved by the viewers are listed here.
- Amazon: Michael Jordan plays the vessel for Alexa, the virtual assistant of Amazon. In this advertisement, whenever a lady asks a question to Alexa, Michael Jordan’s eyes flash in blue colour and in a slow seductive tone he answers the question that was asked.
- T-Mobile: Leveraging the awkwardness between Blake Shelton and Gwen Stefani, T-mobile showed Stefani FaceTiming her friend where she describes what she wants from her ideal relationship. The disruptions in the conversation lead to misunderstandings and her friend interprets she wants someone like her real-life fiancé.