Helping with the national power to get 70% of Americans vaccinated towards COVID-19, Kroger is providing customers, workers or people who get the shot the chance to win $1 million or free groceries for a year.
The sweepstakes have provided in collaboration with the Biden Administration as a part of the president’s bid to get the U.S. towards the threshold of herd immunity – in which so many Americans are protected against the new coronavirus that it can’t spread.
Starting next week, Kroger will provide a $1 million prize and, separately, free groceries for a year to 10 different winners. The grocer will provide five weekly drawings, ultimately awarding five $1 million prizes and a free year’s groceries to 50 other winners.
Details and guidelines could be announced next week for the campaign, called “The Community Immunity Giveaway”, and selling on social media with #CommunityImmunity. People who have already gotten vaccinated also are eligible to go into the drawings.
Kroger has supplied COVID-19 vaccinations seeing that December and up to now allotted more than 4.6 million doses. It started vaccinations in Ohio in January.
Early this year, Kroger presented employees a $100 bonus to get vaccinated.
Last week, as vaccinations have become more widespread, Kroger dropped its obligatory mask policy for employees and customers who have gotten their shots.
Kroger officers say this system was hatched after the Biden Administration reached out to invite a way to get more Americans vaccinated. Biden has stated he needs at least 70% of Americans to get at least one vaccine shot by July 4.
“Businesses like Kroger are stepping up to the plate to inspire vaccinations,” said Ian Sams, Deputy Assistant Secretary for Public Affairs on the U.S. Department of Health and Human Services (HHS), in a statement. “To vaccinate more Americans and help carry this pandemic to an end, all of us must do our part, and, interestingly, Kroger is using revolutionary tactics.”
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