One of the biggest success stories of 2020 could be heard from the sneaker markets. Starting from the record-making prices the shoes of Michael Jordan were sold at to the rising popularity of reseller sites focusing on sneakers like StockX, the companies manufacturing and selling sneakers and streetwear were having a great year in 2020.
Some of the most read articles in 2020 were of the footwear category. The Post published many articles in different categories out of which the ones written about streetwear and sneakers have received the best response from readers. At a time when the apparel industry is facing its worst hit in decades, the growth of the market for streetwear and sneakers is showing some good signs to the other industries.
If you consider the value of collections owned by the wealthiest sneaker lovers, you will see that they rival the price of collections owned by the lovers of Hermes Birkin bags. It wouldn’t be astonishing to know that the four pairs of sneakers that were priced the most at auctions, belonged to the same brand.
Why Air Jordan Sneakers By Nike Are The Most Popular Shoes of 2020?
The huge popularity of the shoes in China in addition to the release of the Netflix documentary that goes by the name of ‘The Last Dance’ aided the growth of the Jordan brand to give the amazing financial year 2020 after an already good 2019. Dior partnered with Jordan to create ‘Diordan’ shoes i.e. one pair of Air Jordan 1 which is created by Kim Jones who is a British fashion designer. This shoe went on to become the most wanted pair of 2020.